Yes? OK… But can you do it in 5 minutes?

Here’s a scenario. You’re an experienced, successful marketer (which, for all I know, you very well may be… but let’s continue…) You just had one of the most enlightening conversations of your online marketing career today. It all started with a message on your instant messenger from one of your long time business friends. You plugged in my mic and started talking together about your businesses. After about fifteen minutes of discussing current issues he asked you a question that was real hard for you to answer..

He said to you, ‘Hey, you know while we’re sitting here running our businesses successfully after what, 7 years now? Why is it that every single one of our thirty plus contacts we made from day one haven’t made it yet? What makes us so special?’

What followed was probably the most enlightening conversation you’d ever had. The both of you went over every single person that you had on your contact lists that was successful, and every single person that wasn’t and compared them.

It left you wondering what the successful folks had that those yet to reach their goals did not. Eventually you discovered something that was nothing short of astounding.

What was that astounding thing? Come back for the next post and I will tell you all about it in Part 2.