StealthMoonlighter: The Online Marketer

In this article I show you my top twelve tips for creating effective Google AdWords ads.

I’ve been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets “[...]” around your keyword/s.

For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as “google search,” or “google news.”

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click through ratio of each ad. But it doesn’t track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user’s attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad

Start your headline with an attention grabbing word. For example, “Free:, New:, Sale:, etc.” Make sure you stay within Google’s editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:

* Buy Today – Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com’s first taglines was “Earth’s Biggest Bookstore.” That’s a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as “a, an, in, on, it, of, etc.” Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that’s OK. After all, you’re not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Conclusion

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.

Rumal Choudhury, Internet Marketing Mentor, Success Chief. Helping people make all their dreams come true, and making vast sums of money online. For more information, check out http://www.xtremewealthmaker.com

Article Source:http://www.articlesbase.com/online-business-articles/tips-to-writing-effective-google-adwords-ads-1782183.html

Running an online business means depending on website visitors and online sales.

Online businesses usually try to replace every possible interaction among the seller and the buyer with automated functions. They try to provide customers with functionalities to search through products, change their attributes, inform themselves of features, add products to virtual shopping baskets and at the end – automatically check out and pay.

The whole process is dependent upon the credibility of your company in your customers’ eyes, their ability to find the desired product and make the purchase decision using the available information. According to this, the most important variable is your ability to anticipate their needs, provide the required information and reinforce credibility through the buying process.

Why not take things into your own hands?

Why not help your visitors and interact with them while buying and making decisions?

Why not be there for providing more information?

Why not show them that you care?

And why not do all this with the greatest of ease?

All those things can be done by using live chat support software. It will give your website the charm of the traditional store and you can “walk” with your customer through the site and give assistance when needed.

What can you improve by using live chat support?

You can help your customers to:

•    find relevant information quickly on your e-commerce website;
•    get additional information about your products and services;
•    make quicker decisions when choosing products, by asking them certain questions and offering the best-suited product;
•    reassure themselves about the trustworthiness of the website;
•    and make the check-out and payment processes a ‘painless’ experience.

And you can help yourself to:

•    increase sales
•    provide visitors with exceptional online customer service;
•    have an instant view of how many visitors are currently browsing your website;
•    have an instant insight into how long they have stayed on each page;
•    initiate chat with any visitor anytime;
•    find out what your customers like / dislike about your products and company and take actions to reinforce or correct it;
•    find out what kind of information you can add to your website or your FAQ and how to reorganize the content on the website;
•    promote your special or seasonal offers proactively
•    and many other gains depending on your type of business.

The whole point is to provide a two-way channel for communication. You provide your customers the answers they need and vice versa – they provide your company with valuable feed-back about their opinions and preferences.

Adding an interaction channel to an online business has the greatest benefits compared to brick & click and pure offline businesses, because there is no other channel for real time communication with customers.

Did you find this article helpful? visit http://www.effiliatecity.info/

Jmac is an online researcher of Affiliate Marketing, for more insight on how people all over the world are earning an income online go to
http://www.effiliatecity.info/online-article-marketing.php

Article Source:http://www.articlesbase.com/online-business-articles/how-to-boost-your-online-business-by-interacting-with-visitors-1414884.html