StealthMoonlighter: The Online Marketer

In this article I show you my top twelve tips for creating effective Google AdWords ads.

I’ve been testing the Google pay per click advertising system for a while, with much success. These tips will help you create ads that generate higher click through rates, and lower cost per click.

1. Target The Right Audience

Target the right audience by selecting the language and countries that you want to target. For example, I exclude all countries where English is not understood by a large percentage of the population.

2. Refine Your Keywords

Use square brackets “[...]” around your keyword/s.

For example:

[google]
[google adwords]

Your ad will only show when the search is for the exact keyword phrase you have included within the brackets.

The ad will not show for searches that include other keywords. In our example, this would be for searches such as “google search,” or “google news.”

3. Test Multiple Ads Simultaneously

Always test 2 (or more) ads simultaneously. This is what is known in the print industry as an A/B split test.

Find out which one produces the higher click through ratio. Then replace the weaker performing ad with a new one.

Continue this process in your never-ending quest to get the highest click through ratio possible.

4. Track The Return-On-Investment Of Each Ad

Google tracks the click through ratio of each ad. But it doesn’t track the conversion ratio.

Use a special tracking link in each ad to track its conversion ratio. For example, you could attach each ad with an affiliate tracking system link. Make sure each ad produces a return-on-investment.

5. Include Targeted Keywords In Your Ad

Include the targeted keywords in the headline and the description of the ad. Google will highlight searched keywords in bold in the ad.

When people scan search results, they look for the keywords they have entered. Searched keywords highlighted in bold certainly help to catch the user’s attention. For this reason, ads with searched keywords usually perform better than ones without.

6. Sell The Benefits

Spell out one or more major benefit in your ad. For example, make more money, stay younger looking, lose weight, get healthier, live happier, etc.

7. Include Attention Grabbing Words In Your Ad

Start your headline with an attention grabbing word. For example, “Free:, New:, Sale:, etc.” Make sure you stay within Google’s editorial guidelines.

8. Use Words That Provoke Emotion & Enthusiasm

Use power words or call-to-action phrases that provoke emotion, enthusiasm and a response.

Here are some examples of power words:

free, cheap, sale, special offer, time limited offer, tricks, you, tips, enhance, discover, fact, learn, at last, free shipping, etc.

Here are some examples of call-to-action phrases:

* Buy Today – Save 50%
* Download Free Trial Now
* Sale Ends Tomorrow

Make sure the phrase specific to your business, otherwise Google may reject the phrase.

9. Sell Your USP (Unique Selling Proposition)

What makes your product or service better, or different, from the competition? Spell them out in your ad.

For example, one of Amazon.com’s first taglines was “Earth’s Biggest Bookstore.” That’s a powerful USP!

10. Link To Relevant Landing Pages

If an ad is for a specific product or service, create a landing page for the ad. Include relevant and useful information to convert the customer. Generally, a well designed landing page will almost always convert more visitors than if you simply sent the visitor to the home page.

11. Remove Common Words

Remove common words, such as “a, an, in, on, it, of, etc.” Remove every word that does not absolutely need to be in the ad. Make every word count.

12. Deter Freebie Hunters

Deter freebie hunters by including the price of the product or service at the end of the ad. This will improve your overall conversion ratio and lower your average customer acquisition cost.

This may reduce your click through ratio, but that’s OK. After all, you’re not trying to target every body, only potential customers. In most cases, freebie hunters will never become paying customers.

Conclusion

Remember that advertising is a never-ending series of tests. Always track your ads. Never stop testing different keywords and ads to improve your conversion ratio and lower your customer acquisition cost.

Advertising in the Google AdWords advertising system works. It may not necessarily produce as many visitors as Overture, but the click through cost is usually lower.

Rumal Choudhury, Internet Marketing Mentor, Success Chief. Helping people make all their dreams come true, and making vast sums of money online. For more information, check out http://www.xtremewealthmaker.com

Article Source:http://www.articlesbase.com/online-business-articles/tips-to-writing-effective-google-adwords-ads-1782183.html

Are you already a business owner and you want to get more publicity for your business? Whether it’s a boutique, a PR company, a restaurant, etc.; you can certainly get more hype for you business through the internet – and you need not even pay a PR firm or an advertising company to do it. If you make use of the internet on a daily basis then it certainly won’t be hard for you to make use of these tips on how to advertise business for free on internet.

Blogs are certainly one of the most popular internet innovations, with more and more people who are getting into blogging, it certainly serves as a great venue for people to share and spread information all over the world. With just a quick click on the “publish” icon, you can instantly tell people from all over the world what’s been happening on your side of the world or your thoughts regarding daily life. For savvy internet entrepreneurs, blogs can be used to their advantage by making a way for people to learn more about their product/service and of course, their company. It’s non-intimidating and non-intrusive, which is why it will be a lot easier for your target customers to make the time for what you have to say. The trick here is to have good SEO writing packed with clever copywriting so that your blog site will get more traffic and keep customers interested in reading what you have to say. Having a nice layout will also work wonders for a blog site, just make sure that it’s user friendly and is not cluttered. Don’t put too much graphics as this can prove to be quite a turn off to visitors. Putting up a blog site is usually for free unless you want to make use of your own domain. If you are just starting out then it is better that you stick to free blog sites first.

Another great way to advertise business for free on internet is making the most of social networking sites. With more and more people signing up to become a member of these online networking sites, you will have a broader reach when it comes to possible customers/clients. Again, signing up for these social networking sites is free, so you need not worry about costs. You can then start adding people you know to help build contacts and hopefully in due time, more and more people will start adding you as their contact instead. To keep people’s interest on your page, make sure to always keep it updated and make it seem like a fun page to visit. Don’t forget to post updates regarding your business – whether it be photos or shout outs, this way people won’t forget about your business. You can also start online promotions to catch people’s attention and get them to visit your page often. The success of your page really depends on how well you are able to cater to your customers/clients’ needs.

So you see, you can advertise business for free on internet. Aside from saving on costs from hiring an advertising or PR team to help you out, being more hands-on with regard to your marketing strategies will help you to better understand how to run your business and what works well with your target customers.

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Article Source:http://www.articlesbase.com/online-business-articles/how-to-advertise-business-for-free-on-internet-1786786.html

American Economy Better? I just read a news story, that even if the American economy turns around and starts getting better, that America will still continue to sink if people will not work.  That Americans are getting lazy and just want to sit around and get a government hand out. Some kids even believe that their parents should support them their whole life.

The story went on to say that jobs are scarce right now so people are willing to put in a few extra hours, but they still want easy money and hope to retire early. Their all wanting to live by the bestseller books like The One Minute Millionaire, and The 4 Hour Work Week.

If you do choose the right career, you could possibly work only a few hours and retire early, but it still takes hard work in the beginning. The white collar jobs are being sent over seas just like the blue collar ones were.  (They say people over there are willing to work,
unlike Americans.)  Also that kids over seas are spending their summers studying while American kids are running rampant around the mall texting each other. The story said Americans need to get a different mind set. They need to invest more in their own future. Spend money on education and learning new skills.

If people want to work eight hour days or less, their going to get eight hour results. We need to work hard and not sit around and wait for the government bail outs, or stimulus checks, or cash for clunkers or health care reform. The government thinks that it would be unhealthy to tell the American people that if they want something, then go to work for it.

Well I am an American, and I work for my money. I have a home based business that I spend hours working on, and it is not just work to me it is my passion. I am not waiting for the government to help me out.

I am a proud American and I help myself out, how about you? Find out what your passion is and go for it.  When you work at something that you love doing it does not seem like  work at all.

Years ago in our American economy, Americans were very hard workers. They would plow their own fields, pump their own water and cut their own wood. The hard working Americans are becoming fewer and fewer. Show the world that you are still a strong American and that you have what it takes to depend on no one but yourself.

Julianne Rowat, the author, has other articles and videos on motivational and self improvement. She is an internet marketing consultant that enjoys helping others with different types of advertising to grow their business without all the expense. If you want to know more about her, visit her blog at: http://www.juliannerowatsblog.com or her website at: http://www.ultimatewealthfromhome.com

Article Source:http://www.articlesbase.com/online-business-articles/american-economy-better-1427911.html

Running an online business means depending on website visitors and online sales.

Online businesses usually try to replace every possible interaction among the seller and the buyer with automated functions. They try to provide customers with functionalities to search through products, change their attributes, inform themselves of features, add products to virtual shopping baskets and at the end – automatically check out and pay.

The whole process is dependent upon the credibility of your company in your customers’ eyes, their ability to find the desired product and make the purchase decision using the available information. According to this, the most important variable is your ability to anticipate their needs, provide the required information and reinforce credibility through the buying process.

Why not take things into your own hands?

Why not help your visitors and interact with them while buying and making decisions?

Why not be there for providing more information?

Why not show them that you care?

And why not do all this with the greatest of ease?

All those things can be done by using live chat support software. It will give your website the charm of the traditional store and you can “walk” with your customer through the site and give assistance when needed.

What can you improve by using live chat support?

You can help your customers to:

•    find relevant information quickly on your e-commerce website;
•    get additional information about your products and services;
•    make quicker decisions when choosing products, by asking them certain questions and offering the best-suited product;
•    reassure themselves about the trustworthiness of the website;
•    and make the check-out and payment processes a ‘painless’ experience.

And you can help yourself to:

•    increase sales
•    provide visitors with exceptional online customer service;
•    have an instant view of how many visitors are currently browsing your website;
•    have an instant insight into how long they have stayed on each page;
•    initiate chat with any visitor anytime;
•    find out what your customers like / dislike about your products and company and take actions to reinforce or correct it;
•    find out what kind of information you can add to your website or your FAQ and how to reorganize the content on the website;
•    promote your special or seasonal offers proactively
•    and many other gains depending on your type of business.

The whole point is to provide a two-way channel for communication. You provide your customers the answers they need and vice versa – they provide your company with valuable feed-back about their opinions and preferences.

Adding an interaction channel to an online business has the greatest benefits compared to brick & click and pure offline businesses, because there is no other channel for real time communication with customers.

Did you find this article helpful? visit http://www.effiliatecity.info/

Jmac is an online researcher of Affiliate Marketing, for more insight on how people all over the world are earning an income online go to
http://www.effiliatecity.info/online-article-marketing.php

Article Source:http://www.articlesbase.com/online-business-articles/how-to-boost-your-online-business-by-interacting-with-visitors-1414884.html

The sheer size of the Internet can be intimidating… especially for someone who wants to develop an online business, but has limited experience in knowing exactly how to do it.

What if you don’t have a product or service?  How can you create something that has a reasonable chance for success?  And, even if you already have the product or service, how do you know it will sell as an online business?

Achieving long-term success with Internet (online) marketing is not much different than accomplishing the same thing offline.  Notice I said “long-term” success.

Your offering must be believable and clearly presented.

The perceived value of your offering must be greater than your asking price.

You need to develop an ongoing relationship with your client base.

You must guarantee complete satisfaction and maintain a refund policy.

You should over deliver by providing more than is expected.

Here’s a simple way you can begin to develop your own online business and potentially generate some respectable extra income.

Pick some subjects in which you have strong interest.  For example, health and fitness, poker, mountain biking, computer games, etc.  It doesn’t make any difference as long as you really enjoy talking about and participating in the subject.

You can include your regular business activity.  For example, let’s say you’re a stock broker.  Or, you have a carpet cleaning business and really know your stuff about cleaning carpets.  Or, you’re a seamstress for a garment manufacturer and the quality of your work is as good as it comes.

Next, go to: http://inventory.overture.com/d/searchinventory/suggestion/ and type in the word or phrase to describe your strong interest category.  For example, “carpet cleaning”.

When this article was written the Overture Inventory data for September 2005 was used and it indicated 99,572 searches were performed during that particular month.  In other words, people were searching for information online about carpet cleaning to the tune of over three thousand each day.

Now “carpet cleaning” is pretty generic and not particularly quantifiable.  But look down the long list of other carpet cleaning searches.  For example, dry carpet cleaning or carpet cleaning solutions or carpet cleaning chemical.  And, notice the exceptional number of carpet cleaning “cities” that appear.

If you know a lot about carpet cleaning, you can create a manual (40 – 100 pages) with tons of important information about carpet cleaning.  You could make subtle changes to the information and adapt titles to specifically relate to different cities.

For example, “10 Great Ideas Boston Homeowners Can Use To Get Their Carpets Immaculately Cleaned”.  Then, “10 Great Ideas Los Angeles Homeowners Can Use To Get Their Carpets Immaculately Cleaned”.

The point is that the subject matter “carpet cleaning” appears to draw significant search engine traffic.  Creating a manual (produced in e-book format) should not be difficult provided you have genuine interest and enthusiasm to do so.

Once you know your subject of interest draws traffic it’s easy to begin research and compile your notes into a downloadable e-book.  Then, you create a mini-website composed of your sales letter and thank you page.

The sales letter mini-site explains your offer and provides a clickable link to a third party money collector like PayPal.  Once the money has been collected your reader is taken automatically to your thank you page that provides the download link to get your e-book.

There are free software tools available to help you.  For instance, your e-book can be prepared in PDF format, which is the best for the largest audience.

To help your product look more professional free software is available to create an attractive cover.  Even though your e-book isn’t going to be “hard” printed, nevertheless, you want to make it look like it could be a hardcover.

You don’t need to have your own merchant account to process credit cards. PayPal can handle this for a small transaction fee.

There are numerous aspects to making your online business successful not the least of which is getting your mini-site in front of as many people as possible.

But the first step is to get you off dead center. So, perhaps you now understand it isn’t difficult to take your favorite subject or hobby and turn it into a profit center.

Did you find this article helpful? visit http://www.effiliatecity.info/

Jmac is an online researcher of Affiliate Marketing, for more insight on how people all over the world are earning an income online go to
http://www.effiliatecity.info/articles-marketing-strategies.php

Article Source:http://www.articlesbase.com/online-business-articles/how-to-begin-developing-a-successful-online-business-1414861.html